One undeniable fact is that technology is a very wide industry with a lot of income opportunities, especially if you’re looking for a job that is both stable and lucrative. And digital marketing is a big part of this.
To begin with, if you’re interested in a job that will remain even when all other industries are cutting jobs, you will be right to choose digital marketing. It’s basically doing marketing online, and that’s where people live now, with no physical inhibitions.
From social media advertising to building a sales funnel, businesses have marketing needs that can not be completely satisfied. It’s a vehicle that has to be consistently fuelled and driven, so customers can be continually engaged, and business can keep growing.
That’s the goal of every business – sales figures skyrocketing, numerous customers etc. Online media offers a lot of opportunities to achieve these and if you have the right skill, you will always be needed.
So, for you to be “needed” by companies and always get a digital marketing job whenever you need one, there are certain skills that you’ve got to have.
In this article, I’ll highlight the five major skills that will always land you the job, whether you have some, or all of them. They’ve worked for me severally, they will most certainly work for you as well.
For every business owner, the most important thing to them is how to get to prospective customers, and make them convert. That’s the question of what exactly needs to be done. How do you use the resources available to you on the online media to achieve what a business wants?
Apparently, whoever can answer that question will be highly valuable to CEOs, whose primary concern is the bottom line.
Think of if you have an auto dealership as an employer. It is required of you to determine the place of social media, email marketing, advertisement, and other marketing channels to reach their prospective customers.
And not just that. You will also need to determine what to say to them to ensure they consider buying a car from your showroom.
As you can see, it revolves around planning what goes out, where it goes out, and what objective it is expected to achieve. How do you determine this? That’s the place of digital strategy.
It’s never enough to just post on social media pages, and conclude that you’ve done community management. There’s a place of creating a buzz around brand’s profiles, and engaging the audience. That’s what employers need.
Anyone can just pick a phone and start posting on Instagram, but what distinguishes you from others is that ability to bring life and energy to a profile.
It starts with defining your content scope, and using that to form a content strategy. You also need to be able to leverage trends to actively participate in online conversations, which will make your brand relatable.
There’s also the place of online reputation management and deliberate brand building. The list goes on and on, and unless you take the time to learn these professional bits, your chances of getting high-paying jobs in digital marketing will remain slim.
That’s actually the premise of our Academy – to help you learn these intricacies that employers subtly look for when assessing your capabilities. If you haven’t signed up yet, there’s still a little time left to join the next cohort.
Paid Advertising that Converts
Gone are the days when employers will be fine with you just boosting some Instagram posts, or doing a traffic ad on Facebook, when all they get is massive impressions, with no conversion. Now, business owners want a clear account of the results they get on every dime you spend.
So, paid advertising as a skill goes beyond the technicalities of how to set-up an ad, it is more about how to make that particular ad achieve core business goals.
That means you need to understand how to deploy a functional funnel, an efficient campaign plan, a clear-cut campaign optimisation strategy, compelling copywriting skills, web analytics and a few more ideas like these that make you an effective paid campaign specialist.
It’s not that complex. It’s just that you need to have an eye for details, and a mind that is never satisfied with zero or low results. How do you ensure this?
Keep the sub-skills I mentioned above in a checklist, and ensure they are activated whenever you’re running a campaign. For example, with copywriting, keep to a super-compelling approach. Let the audience know what’s in it for them from the first look.
You’ve got to do the same quality assurance for the funnel and strategies as well. I will be explaining these more comprehensively in the next cohort of our Academy.
Online media is not a one-way path.
On social media, as we’ve got different platforms, so also is the kind of interaction on them varies from one to another. Twitter is for the conversation. Instagram hones in on lifestyle. Facebook is a large ocean that has these two combined. LinkedIn is the pro, bossy one.
How then can you connect the scattered dots to achieve a central marketing objective? If you’re the type that treats all of them the same way, it is only a matter of time before the poor results become visible for everyone to see.
In the same way, your website and email marketing have their respective, important role to play in the marketing funnel. The moment you slip from one of these, you lose a particular percentage of the customers’ interest.
So, omni-channel or cross-channel marketing requires you to understand the place of each of these, and use them in the perfect way to drive conversion.
This doesn’t mean that you have to be a digital octopus, working on all these channels. But having an understanding of them makes you functional in any area, as the need arises. That way, you also get to keep your job, at times when a particular skill is not that needed.
So, lastly, but very crucial, employers value your understanding of data above a lot of other things.
You can get a job with other skills, but what will keep you on that job is the ability to understand data, interpret it, and apply its recommendation to improve marketing results.
There is a whole lot of data available to you in digital marketing. On all social media channels, from your email marketing, on your website’s Google Analytics, you can track everything going on.
But it’s not enough to know that this data exists.What are you doing with them?
Think of it this way. You have a low traffic to a product landing page, while a generic page on the website is getting 10X of that same traffic, both organically. This is telling you that there’s something to learn about that high-performing page that might need to be replicated on other pages.
There is a number of benefits to this. You reduce your ad spend. You get more results. And the more results are actually coming at a lower cost. It also tells you what resonates with your customers more.
Now is the time to get that job you’ve always wanted. There’s only one step more, which is to learn these five skills I mentioned.
And you can learn that now, if you’re ready. Sign-up for the next cohort of our academy to get these in-demand skills.
It’s a four-week online training that is totally practical and comprehensive. Our in-house team will get to share their live experience of how to deploy these skills on live projects.